Managing Retailing: Text and Cases [Piyush Kumar Sinha, Dwarika Prasad Uniyal] on *FREE* shipping on qualifying offers. Managing Retailing. Piyush Kumar Sinha is the author of Managing Retail ( avg rating, 2 ratings, 0 reviews, published ) and Managing Retailing ( avg rating, 0 rat. Managing Retail has 2 ratings and 0 reviews. Beginning with a historical overview of retailing and a discussion on the theories of retail evolution, the.
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Dr Sinha is active in research in the areas of retailing retailint consumer behaviour. Enter your mobile number or email address below and we’ll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer – no Kindle device required.
Would you like to tell us about a lower price? If you are a seller for this kmuar, would you like to suggest updates through seller support? Beginning with a historical overview of retailing and a discussion on the theories of retail evolution, the book discusses the opportunities and challenges faced by retailers in India and other developing countries in Asia, as well as the current scenario of the retail industry in other continents.
It goes on to managimg shoppers and the phenomenon of shopping, retail store formats, store location, category management, and supply chain management.
Finally, it discusses retail buying, store kuma and design, retail marketing, point of purchase communication, pricing strategies and policies, store loyalty, the shop as a social construct, and technology in retailing.
The book, with its coverage of real-life case studies such as Woolworth Limited in Australia, Nirantar Agrasar, and Fabmall would also be useful for professionals in managing day-to-day retail operations. Read more Read less. Cashback will be credited as Amazon Pay balance within 10 days.
Managing Retail by Piyush Kumar Sinha
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