ITC was consolidated on August 24, under the name Imperial Tobacco Company of India Limited. The name of the Company was. ITM Executive MBA, Batch 13B, Term 1, Subject: Concepts of MarketingBCG Matrix of ITC Ltd. V Main Sources: ITC Portal (www. BCG Matrix of ITC. and became a Division of the Company. Chennai). The Company now stands rechristened ‘ITC Limited’. Hotels. Education and.

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Where Marketing Really Begins. Dogs are generally low piece of the overall industry irc in stable develop markets. My presentations Profile Feedback Log out.

July 29, heartofcodes Leave a comment. To make this website work, we log user data and share it with processors. The investment strategy for these products has to be very well thought through by the management as there are chances that these businesses might not yield any profit for the organization. General macro environment 2. BCG Matrix also known as the growth-share matrix is itx by organizations to classify their business units or products into 4 different categories: Products which are market leaders in their specific industry and their industry is not expected to see any major growth in otc future are considered as Cash Cows.

Stars are the cash cows without bounds. Linkage between market share and profitability is questionable. Growth rate of an industry and the market share of a respective business relative to the largest competitor present in the industry are taken as the basis for the classifications, for that reason, BCG Matrix is also called as Growth-Share Matrix. It includes rating items as indicated by their relative piece of the pie and market development rate, and plotting them on these tomahawks on a dissipate chart.

Learn the BCG Matrix of Samsung and understand different business units which fall under different quadrants. The product requires very less investment to maintain its market share and fight off any competition. They have a high relative piece of the overall industry, in a quickly developing commercial center. That implies that they have not achieved their maximum capacity and are for the most part contending in an exceptionally appealing commercial center where there is a lot of focused contention.


Cash cows are ordered by having substantial relative pieces of the pie being number maybe a couple in the commercial center in a low development advertise, generally where huge changes in pieces of the overall industry are improbable.

There ltc products that formulate a part of the industry that is still in the phase otc development, yet the organization has not been able to create a significant position in that industry. Products or business units of the company that are still in the nascent stage of their product lifecycle and can either become a revenue generator by taking the position of a Star or can become a loss-making machine for the company in the future. Organizations utilize Mtarix examination in mark advertising, item administration, portfolio and key administration to help them build up their different organizations or items.

BCG Matrix of ITC | BCG Matrix analysis of ITC

These are low growth or low market share products and have very few chances of showing any growth. Learn the BCG Matrix of Nestle and understand different business units which fall under different quadrants. Strategic forays into emerging high growth markets.

Published by Maleah Hughley Modified over 3 years ago. These business units or products are cash traps and therefore are not seen as a useful source of earning.

The organization matfix built up workplaces crosswise over 18 nations, with 10 worldwide improvement focuses and customer engagements in 35 nations.

These katrix have the potential of being positioned as cash cows in the future owing to the industry growth prospects. Contribution to the triple bottom line- Economic, Environment and social capital. It is at present headed by Mr. Cashcows are the products that have a high market share in a market that has low growth.


To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value. The stars of ITC are paper board and packaging, Agri business and hotels.

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BCG Matrix of ITC

No part of this document should be reproduced or distributed without the. E-Choupal is a transformational strategy. Since the product is not expected to bring in any significant capital, future investment is seen as a wastage of company resources, which could be invested in a Question mark or Star category instead. So these question matrx can turn into cash cows. Feedback Privacy Policy Feedback. Introduction to Strategic Management Successfully formulate and implement value-creating strategy Based on sustainable magrix advantage To earn.

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Question marks are additionally infrequently alluded to as the issue youngster. About project SlidePlayer Terms of Service. The industry has high potential to grow hence giving the room to the products to grow as well only matrrix the pertinent issues are managed effectively. Your email address will not be published. We think you have liked bc presentation. ITC InfoTech is a specific worldwide full administration innovation arrangements supplier, drove by Business and Technology Consulting.

Share buttons are a little bit lower. A firm may grow the market. Learning points and conclusions. Enter your email address: